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Consumers are continually bombarded by advertising messages, and to be effective, a marketing piece must be above and beyond in quality, design, and appeal.

 

Mailers play an integral role in the automotive industry, but the typical low-quality mailers with subpar graphics and dull colors will be immediately tossed out by consumers in the stack of junk mail arriving every day.

 

For a mailer to elicit positive consumer response in brand messaging in the automotive industry, it must be distinctive, unique, tactile, and inspire engagement.