Whether you are launching a new menu item, creating awareness for your newly minted restaurant or working to grow your retail customer base, your marketing needs to stay laser-focused on that objective. It may sound simple, but you’ll be surprised to know that many brands have lost their way in the name of differentiating themselves from the masses. 

 

For a piece of collateral or signage to attract a consumer’s attention, color plays a primary role in consumer response. Even before a person is consciously aware of attraction, their eyes are drawn to a stunning design– eliciting a positive first impression of your business. 

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