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BROCHURES, MENUS & CATALOGS
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Do you need a custom brochure, menu or catalog designed for your business?
Multipanel print formats are popular for creating attention-grabbing pieces that capture consumer attention and incite action.
These larger format pieces have the extra image area that some advertisers need to showcase their many products, menus, services or locations, and consumers keep catalogs and booklets longer, keeping advertisers top of mind.
Like all print media, the key to creating stand-out pieces is sleek design with interesting formats, illustrations and typography.
When it comes to marketing your company, consistency in branding is key. The importance of guidelines in building and maintaining that consistency cannot be understated. Brand guidelines keep your brand's messages consistent and cohesive, which allows your brand to be recognizable. Branding can encompass a variety of elements from the obvious to the unseen. While most people think of branding as a company’s logo, that’s only a small part of the equation. Yes, a company’s logo is a very important part of the overall brand, but there is so much more that goes into a great brand than just that image.
Bi-fold Map and Schedule:
full color, full bleed, 11” x 17” folded to 8.5 x 11 finished piece.
In your small business marketing, you have the freedom to get creative. The creation of your leave-behind materials is one way to have some fun while seeing a return on investment. When it comes to getting the word out about your business, leave-behind materials can be a frequent reminder for a potential customer about your company. If you get creative, they can be excellent tools in lead generation, resulting in more business for you. Like the name suggests, a leave behind is marketing collateral you can provide to your clients after a meeting or presentation. By creating such documents, you're influencing the decision making of a potential or current client.
A great leave-behind provides the information they need, when they need it.
Tri-fold Menu: 6 panel, full color, full bleed, 11” x 25.5” folded to 8.5 x 11 finished piece. Having a visually appealing menu, catalog or booklet that carries the personality of your business serves to form lasting impressions among your customers. To increase the average check size at your restaurant, use a properly designed menu. You can employ several strategies, including placing your high-profit dishes in the most strategic places on the menu-- normally the upper right corner and the bottom of the menu-- and placing inexpensive, simple items next to more complicated, higher-profit items to entice customers to purchase the latter. How you'll fold a menu is also an important decision. A fold affects both the aesthetics and function of the menu. It determines which dishes and beverages your customer sees first and affects the size of your menu.
Shop Small/Shop Local Circular: 8 page, full color, no bleed, 16.5 x 6.75 folded to 8.25 x 6.75 finished piece.
As part of an American Express Shop Small initiative, an 8 page circular was designed for inclusion in the November Valpak mailing.
The piece included only businesses in Grand Island, NY, a small Western New York town and was designed to encourage people to spend Small Business Saturday right there in their community.
Shop Small/Shop Local Circular: 12 page, full color, no bleed, 16.5 x 6.75 folded to 8.25 x 6.75 finished piece.
After the success of the previous year's American Express Shop Small initiative, a larger circular was designed for inclusion in the November Valpak mailing.
Again, the piece included only businesses in Grand Island, NY, a small Western New York town and was designed to encourage people to spend Small Business Saturday right there in their community.
Interstate Appraisal service catalog: 8 page, full color, full bleed, 11 x 25.5 folded to 11 x 8.5 finished piece.
Interstate Appraisal is a Grand Island, NY based company that provides professional claims auditing services to the insurance industry.
A catalog was designed to better explain both how their services worked as well as the benefits of outsourcing these services.
8.5 x 11 finished piece.
Part of your media kit or leave-behind packets should include pertinent pieces and tools for your client. Full page, full color sales sheets are an inexpensive, effective and attractive way to achieve this.
Similarly, quick guide pieces such as internal deadline calendars are helpful to keep your team on pace!
Personal Project-
This was a collection of recipes from various family members, assembled into a gift for adult children. Includes quips and anecdotes, tips, tricks and random blurbs.
Because this is the press-ready version, the back cover and inside leaf pages are shown in the front of the Flipbook, but it gives you an idea of the rest of the layout as printed.