NOT FOR PROFIT
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Why does the for-profit world spend billions on advertising every year? To put a product or service out there at eye level. Advertising in the for-profit world has one goal: exposure.
Navigating advertising avenues can be a challenge for nonprofits. On one hand, they need to share their messages to grow and evoke positive change. On the other hand donors may frown upon their money being spent on advertising endeavors instead of on the direct cause.
Imagine if nonprofits were permitted the same kind of billion dollar exposure as for-profits buy. They'd still have only one goal: exposure for the cause.
Nonprofit advertising has to walk a very fine line when spending dollars. By being conscious of that line and creating smart and enduring advertising campaigns, your nonprofit has the potential to deliver even more: to yourselves, your donors, and to your cause.