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A word (or 2) on the power of color
In the realm of business, communication is key. Whether you're a small startup or an established enterprise, the ability to convey...

ADGEEK
3 min read


A word (or two) about campaigning. And not the political kind.
In the world of marketing, most campaigns hope for a "moment." But in 1993, the California Milk Processor Board didn't just find a moment; they created a decade-spanning cultural monolith. We’re talking about "Got Milk?" —a campaign so ubiquitous it managed to make a common refrigerator staple feel like a VIP accessory. The genius wasn't just in the tagline; it was in the "Milk Mustache." By partnering with the Milk Processor Education Program (MilkPEP) , the campaign turned

ADGEEK
2 min read


A word (or two) on fonts
Most designers have hundreds, if not thousands, of fonts in their arsenal (most of which never see ad space) and almost every designer...

ADGEEK
2 min read


A word (or two) on branding
McDonald's has pulled off a number of out-of-home advertisements in recent years where the brand didn't even need to identify itself...

ADGEEK
2 min read
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