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Every once in a while, I fall down a rabbit hole. This week's adventure started with something completely ordinary—a bottle of Thayers Witch Hazel Pore Refining Pads on the bathroom counter. The label proudly reads: Doctor Founded Since 1847. As someone who has spent a career in marketing and graphic design, that simple phrase did exactly what it was designed to do. It made me curious. Who was Dr. Thayer? Was this really the same company that's been making witch hazel for nea

In the world of marketing, most campaigns hope for a "moment." But in 1993, the California Milk Processor Board didn't just find a moment; they created a decade-spanning cultural monolith. We’re talking about "Got Milk?"—a campaign so ubiquitous it managed to make a common refrigerator staple feel like a VIP accessory. The genius wasn't just in the tagline; it was in the "Milk Mustache." By partnering with the Milk Processor Education Program (MilkPEP), the campaign turned a

McDonald's has pulled off a number of out-of-home advertisements in recent years where the brand didn't even need to identify itself...